This talk covers taking an app from inception to Featured on the App Store in a week. Covering both technical and design decisions, this talk allows you to spearhead your app’s success. We look at using rapid and continuous releases, participatory design, and CloudKit to accelerate the development of your next project. CloudKit is a simple yet powerful service that grows with your app. However, some pitfalls need addressing; we cover allowing your app to scale unconstrained despite these. We explore working with your customers and community to test ideas in public and release continuously to accelerate your next side project. Let’s turn that app idea into a reality today!